What we did
- Visual identity
- Motion graphics
- Sound Branding
- Web design
The profession of the speaker offers a service that literally do not see, only hear, so the way to visualize this is usually done with the image of the own speaker, in our case will be “the voice of written” which has the weight of the identity.
We use it as a logo, the name and surname of François. The design is inspired by the representation of a sound wave, using different weights of typography to represent the variation of the amplitude.
All the brand uses the same font, even the logo, to differentiate it from the rest of the texts we use alternatives, stylistic on some letters.
The black is the main color, to prevail in parts of the layout that colors the background.
The family offers a wide range of alternate characters and ligatures.
Thanks to its clean lines and its structure slightly organic, Faktum works well in different sizes and settings, from source to long paragraphs or highlighting owners of powerful.
Photography: Daniel Jorge – Study Images and Sensations – Madrid
Animation entry and exit corporate: Volumínica
Editing: Nicolas Martin – NM Prod – Paris
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