Red cross of Asturias
What we did
- Visual identity
- Promotion marquees
The main objective of the Hotel is to support and empower the entities that lack them and serve as a meeting place and coordination, a multidisciplinary space, cultural and reflective, which facilitates synergies as a social good.
The brand should reflect the values of a living, dynamic, and collaborative.
It is very diverse, from the associations of people who make use of workshops and trainings, so that should be shown as an inclusive centre, open to all ages and nearby.
We want your users to see the center as a place functional and flexible, able to adapt to different circumstances in an environment happy, welcoming, dynamic and informal, where they can openly express themselves and learn.
The design is inspired by 3 factors:
- Meeting, collaboration, arrows that are directed to the center as a metaphor of the meeting point.
- The image of a house, a Hotelas a reference to the values of the host, in addition to that defines the own name of the initiative.
- Plural, inclusive, and tolerant. The use of color as a predominant note of the brand reflects the variety of the target audience for the project.
We also used basic geometry to form the initial letters of Hotel Associationsthe H and A, as a visual reminder.
The ink of the printer is one of the liquids on the most expensive in the world, to optimize the design of logos abaratamos costs in production of large print runs.
The color will be a symbol of plurality and diversity.
We have chosen 3 colors able to collaborate with each other.
The colors are used to represent each one of the three principal themes of the Hotel:
- Summer activities
The geometric shapes of the logo to act as a visual resource to enrich the identity.
Use with total freedom, combining them to our taste.
We can do abstract shapes or use your geometry to enhance the figurative meaning of a sign.
Space Monkey has open source license in order to avoid additional costs and is available at canva.com the software that is used in the Hotel for the creation of posters.
Typography geometric allow for an easy reading, image, giving it a clean and direct, to all the public. We choose Space Mono by its recognizable features.
As explained before, the color is used to represent each one of the three principal themes of the Hotel:
Summer activities, Days and Workshops.
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